Advancing eCommerce

800Cart

800Cart Offers Custom 800Toolbar for Browsers

by Ed. on Aug.07, 2009, under 800Cart, online store shopping cart

See above and to the right – an astonishingly useful toolbar that will ease your work as a merchant and especially an 800Cart merchant.

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Shopping Cart Primary Issue with SEO in Mind

by Ed. on Aug.06, 2009, under 800Cart, eCommerce, online store shopping cart

The author hits on may excellent topics and every point she raises is important!

Building an Ecommerce Site with SEO in Mind

One thing she does not mention is how an off-site shopping cart like 800Cart can legitimately generate 10’s of thousands of honest backlinks to the primary site.

And while her article was not intended to address security, an PCI off-site cart will address security issues that you cannot reasonably address (at least for reasonable cost) with a hosted or dedicated server ecommerce site.

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Paypal Improvements in 800Cart

by Ed. on Aug.05, 2009, under 800Cart, eCommerce, online store shopping cart

800Cart will soon release changes and improvements to the Paypal function of your cart.

Once the changes are released shoppers will find it easier and less confusing to check out and pay.

Paypal, not 800Cart, will send you the email on such orders, and your order will appear in your Paypal Control Panel, not 800Cart’s.

This arrangement allows you to take advantage of available savings at Paypal and helps qualify you (if you otherwise qualify) for Paypal’s Merchant Protection Program — and can actually reduce the number of chargebacks you have to process.

Example: Imagine that a customer purchases a product from you, and pays with Paypal. Two months later, they see the charge on their statement and can’t remember what it was for, so they call Paypal and dispute the charge. But since you have the entire order record at Paypal, the Paypal rep can tell your customer exactly what they purchased and where it was shipped.

In addition, if you ‘purchase your postage’ for these orders in your Paypal Control Panel, the Paypal rep can tell the customer how it was shipperd, the tracking number, the date of delivery and who signed.

Because it’s all part of the Paypal records that we conveyed for 800Cart to Paypal for you!

Needless to say, after such a conversation, it’s very unlikey that your customer will continue to insist on disputing the charge.

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Order Tracking Now Sends Email to Shopper

by Ed. on Mar.30, 2009, under 800Cart

One of the best features of 800Cart is the ability to offer your customers order tracking so they know what is going on with their order.

Now, your Order Tracking page in your cart control panel can automatically send your shopper an email update letting them know the status change of their order.  If you have assigned a shipper and tracking number to the order, that info will also be included in the email.

Simply use the Order Tracking form just as you always have.  If you wish the tracking form to send an email to your shopper at the time you change the order status, simply check the ‘Email’ checkbox before you click the button.  That easy!

This feature is available to all 800Cart merchants, regardless of you service level.  To use Order Tracking, just click ‘Order Tracking at the top left of your ‘My Orders’ page of your cart control panel.

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‘E-commerce Sours’ Headlines Misleading for Small Web Sites

by Ed. on Oct.25, 2008, under 800Cart, Economic Crisis

We’re seeing the headlines everywhere it seems, just like at internet.com: ” Flailing Economy Finally Sours E-Commerce Sales  But the story goes on to say that 12% growth is still expected for online sales this season (the ’sours’ part is that we had 20% growth in this period last year).  

And 36% of consumers said they would spend more online this season (as opposed to 20% last season) in an effort to deal with higher gas prices.

But gas prices are down – something that occurred recently after the e-commerce talking heads prepared their pessimistic reports.  Even in California where we write from, gas prices are way down, well below $3/gallon where we saw $5 gas just a few weeks ago.  So household budgets may see some additional funds free up.

As we noted a few days ago , there is an opportunity here for online merchants who are trying to expand sales, while being careful with their marketing and promotional dollars.  Combine this with the information we reported a few days ago that dollars are deserting the big online retailers and you have ‘opportunity’ spelled with a big O.

Just this morning, we watched as the Googlebot merrrily indexed several of our merchants’ inventories of products available for sale – those merchants who have turned on SEO/Suggestive Sell in the main menu of their cart control panels.  
800Cart merchants need to be clear: this valuable feature will not begin working for you until you turn it on!  And it’s a no-cost service extended to every 800Cart customer regardless of service/subscription level!
With the big web sites still losing sales and any growth still projected at all (not just the double-digit growth currently being projected) the opportunity for smaller web sites is obvious, because the same survey noted above revealed that both more dollars are available to spend online AND those shoppers said they are going to be examining the search engines a little more carefully to spot bargains. Are you waiting for them there on the search engine results? If not, turn on SEO in your cart control panel now!  
But with gas prices taking a downturn that few predicted and Christmas sales cranking up right now, and with many consumers saying they will spend more online this season, merchants should be taking every cost-effective measure to grab those sales and enhance their bottom line right now.  

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800Cart Delivers on 9 Minute Promise!

by Ed. on Oct.06, 2008, under 800Cart

When we say that you can put your first product up for sale in less than 9 minutes, we aren’t kidding! The video is 3:45 in length and the job is completed in that time (except for actually filling out the sign-up form – that was done before the camera rolled) so add 2 minutes for filling out the form and call it 5:45 – well under our goal of 9 minutes!

This is a great how-to if you don’t know how easy it is to commerce-enable your web site!

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