Strategy vs. Tactics for Us ADD-Types
by Ed. on Aug.07, 2009, under online store shopping cart
For some of us who have a bit of the ADD thing going on, but refuse to let it be an obstacle to success, Godin discusses a couple of principles we should keep uppermost in our minds.
We too often engage in tactics without considering the strategy. Godin hits the nail squarely on the head. Others agree.
Especially his remark about when the tactic fails, we discard the strategy. See our post here about social networking activity.
